CASE STUDY | EVENTS & ENTERTAINMENT

His Competitors Were Booking His Clients.

How Baycoast Media helped a Chicago events leader take his markets back.


282

Qualified Conversions

600+

SEO Errors Repaired

4 of 4

Platform Appeals Won

2

Markets Managed

The Client

Drews owns Casino Party Planners of Chicago and Indianapolis. Professional dealers, real tables, corporate events and private parties across two major markets. His product was better than his competitors. That was never the problem.

Drews came to us the best way a client can. Michelle, the owner of Casino Party Planners in Florida, told him about the work we did for her. They run separate companies in separate markets, but she knew what his situation needed.

The Problem

Drews had leads. What he did not have was a marketing partner who could keep up. Competitors with weaker products ranked above him on Google, booked clients that should have been his, and took territory at an alarming pace. A top player in his industry was showing up last in Google Maps, or not at all.

What Baycoast Built

The audit revealed over 600 SEO errors across his two websites and local citations. Accounts were shadowbanned and blocked on Google and Meta. His product was first class. His digital foundation was working against him.

We repaired the errors on a committed timeline. We filed appeals against every shadowban and block and won all four. Then we rebuilt his campaigns, added conversion tracking, and built a system that runs across both markets. Two websites. Two cities. One coordinated growth system.

The Results

From January through July 2026, his campaigns produced 282 qualified conversions. Not clicks. Not form spam. Real conversions counted after junk leads were removed.

His Dyer location profile drew 5,357 views in five months and 171 people searched his company by name. People search a brand by name when the brand is winning again.

Drews reviews everything we publish. He has a legal background and checks the work. Numbers like these should survive an audit by the person they belong to.

Casino Party Planners of Chicago and Indianapolis is an independent company. It shares a name, but no ownership, with the Florida business featured in our other case study. Both are Baycoast clients. Casino Party Planners provides casino themed entertainment only. No gambling. No money changes hands on the tables.

If competitors with weaker products are outranking you, that is a fixable problem. We should talk.

(813) 725-4350 | hello@baycoastmedia.com | baycoastmedia.com

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