What is social selling?
Two things matter in social sales.
1. Do they like you?
2. Can you do it?
If both those answers are yes, you have their business.
Social selling is the art of getting your prospect to like you. For many business owners, it replaced the dread act of cold-calling.
Social selling uses social media to connect with, understand, and nurture ideal prospects. It’s the modern way to develop meaningful relationships with your customers. It’s not enough to capture your lead’s contact information, but instead social selling requires you to deliver real value.
The goal is to address a pressing need – not become another irritating online advertisement to scroll past.
We’d be honored to discuss your social selling goals. For a free strategic review of your social media click below.