The Marketing Level-up
Top marketing trends to look out for in 2019
With unfettered access to billions of people across the world, the focus of 2019 will be a brand’s ability to evolve their marketing campaigns to influence this seemingly limitless audience base.
Older ways of doing business are being phased back in, some newer ways of doing business are being phased back out, and the overall marketing landscape is shifting with tectonic proportions.
Understanding the trends being forecasted today, in order to get out in front of the pack tomorrow, will be all the difference between a year of thriving or another year of simply surviving.
As we head towards the second decade of the 21st century, marketing continues to be as important as ever.
The rise of cause marketing
People want to feel connected to the brands they support. They’re now looking for businesses to hold the same values as they do, and support the changes they want to see.
For many years, it was a guaranteed death sentence for a company to speak out about certain polarizing topics or events.
In 2019, it’s nearly a requirement to do so.
The ever-increasing purchasing power of younger generations like Millennials and Gen Z’ers are prompting companies to evolve their marketing strategies to become more focused on the triple bottom line and less on simply shareholder profit.
2019 will see an uptick in cause marketing trends as more issues with the “status quo” are revealed and adopted. Consumers, who themselves, are becoming smarter, more aware, and more connected, will begin to expect more from the brands they choose to support.
The reemergence of offline marketing
The past several years have been dominated by digital marketing strategies that included email campaigns, targeted social media ads, PPC advertising, and brand ambassadorships. With this increase, offline marketing became a way of the past.
This may very well change in 2019.
Consumers no longer respond the same way to digital marketing as they once have. The advent of adblockers, paid subscription services for ad free entertainment, and the increasing savviness of target audiences are leading marketers back to the drawing board, as they attempt to subvert the changing marketing landscape, and make a splash in the new year.
Companies like Mainstreet ROI have begun employing old school, direct marketing techniques such as physically printed newsletters for their marketing strategies.
The focus of relevancy and personal touch have invoked trust in their consumers, allowing for them to foster those relationships more intimately, while differentiating themselves from their competition. This has provided them with some substantial results early-on.
Voice-activated searches – a new marketing frontier
This past year also saw an increased demand for AI Virtual Assistants such as the Google Home and Amazon’s Alexa. These devices are a part of an emerging industry called the “Internet of Things” or IoT, which includes all devices that are wirelessly connected to the internet through a cloud based system.
By 2020, it’s estimated that over 26 billion devices will be connected via the cloud. A good percentage of these devices will have voice-activation capabilities, which is demonstrated by the near 200 percent growth they’ve seen in Q2 of 2018 alone.
Companies will have to adjust their content to be more voice-search friendly by focusing on natural speech patterns, long-tail keywords, and an even bigger investment into mobile friendly platforms.
With the new frontier of search coming by way of voice, the design of a company’s digital marketing content, including the focus of their SEO, will have to evolve.
Staying ahead of the curve
One of the best ways to thrive in business and in life, is to stay ahead of the trends that evolve over time, which puts businesses and marketers in a special circumstance that only comes around once every 5-10 years.
As we look towards 2020, companies will begin to differentiate themselves by leveraging their values, authenticity, and agility. And with the emerging frontiers of marketing leveling the playing field for smaller companies, the landscape will once again shift with tectonic proportion.