What is SEO? Why is it Important?

Welcome to the topic “What is SEO? Why is it Important?”

SEO stands for Search Engine Optimization. In other words, it’s a means to enhance the visibility and interaction of your website with a maximum number of audiences.

SEO helps you reach a large number of visitors on any search engine. It will help you rank better, and the better visibility you have, the more business you can make.

Organic traffic can now be generated with SEO Tampa. You create content, optimize it, get ranked, provide value, and have all the attention.

The Basics

SEO is all about creating quality content and getting the quantity as a result.

There are multiple tools to get your content optimized, and YOAST, a WordPress tool, is one of the best options available. To connect the search engine with your content and ultimately getting ranked is a magic trick.

How Search Engine Works

Search engines have robots to go through your website content. We might take a search engine as a site to find the answer to our questions rapidly. But what really goes behind it is a mystery for most.

The algorithm of search engines is such that it can crawl over the content available on the internet and then matches it with the searcher’s query. So basically, if you have all the keywords in your content that a searcher is typing on the search engine, you are SEO-ed; ranked.

What is SEO? Why is it Important?

What is SEO? Why is it Important?

On-Site SEO

Also called On-page SEO, and caters to everything on your website without going to anyone else’s website. This helps you get more traffic by creating more relevant content.

Off-Site SEO

To implement ways outside your own website is called off-site or off-page SEO. To improve your ranking, you generate links to other websites that have relevant content. This is also called guest posting.

Keyword Research

When a searcher types his query on the search engine, that phrase or word becomes a ‘keyword.’

The closer the keyword to your content better the chances are to get ranked. In simple words, keyword research is important even before you create a website or content.

The reason is that this helps you extract specific data about what people are looking for.

Content Quality

Content quality is another important point to focus on while optimizing your web site. Provide quality to your visitor for transforming him into your regular visitor.

Constant SEO Evolution

Search engine algorithms constantly keep on evolving with new strategies and tricks. Once everybody is able to optimize their content, it’s not logical to rank everybody.

As a result, search engine keeps changing its techniques to rank a website to have beginners ranked.

Why Is SEO Important for Marketing?

In a world where you have multiple websites and blog posts on hundreds and thousands of niches, it gets a lot difficult to generate traffic to your site.

Search engines have certain tricks that, if known, help you market your brand very easily.

SEO enables you to rank on any search engine following the right strategies. There are certain tools available that help you audit your site’s optimization and help you rank better.

Rank #1 with our SEO Services- Tampa

Rank #1 in Tampa with Powerful Search Engine Optimization (SEO)

Search engine optimization is vital when ranking at a website. Many companies perform SEO to increase business revenue.

For starters, it isn’t easy to rank a website on its own. Thus, there is a need for specialists. Many companies provide SEO services, and least you lose yourself in the rabbit hole, it is best to consult a professional.

Why rank your website anyway?

Generating organic traffic to your website is possible more than ever with SEO. Good SEO enables the websites to rank on the first page of Google, and improve visibility to potential visitors. These prospects can then be transformed into customers later, but the first step is to be visible and easily accessible to the visitors.

Tampa is one of the best cities for tech companies providing SEO services. Good SEO helps you grow your business significantly. There are multiple companies offering optimization for your website to improve your business with a positive search strategy.

Rank #1 with our SEO Services

Rank #1 with our SEO Services

Strategies of Most Tampa SEO Companies

Tampa companies use the following strategies and frameworks to grow your business:

1: Proper Research

2: SEO Consulting

3: On-site SEO

4: Off-Site SEO

Proper Research

Research is the primary step of ranking a website, and you must have the right keyword. Most good Tampa SEO companies will perform proper research and help to find keywords that will help to organize within a short time.

Some experts and specialists perform SEO work and thus helps to increase the business to a great extent. Plus, it has analysts who check proper working and progress strategically.

SEO Consulting

Many Tampa Marketing Agencies have experienced workers who are passionate and can perform quality work efficiently. Thus, they can guide you, and you can easily select a plan required to attain more people and gain more traffic.

The services includes website building, SEO, marketing strategy, PPC, branding, tracking, proper client retention, and email marketing. All these services help to grow the business easily.

On-Site SEO

Simply put, on-site means “On your website.” There are multiple SEO for the on-site; thus, it helps to rank the website and grow your business. These services include SEO research, planning, keyword analysis, title optimization, tag optimization, content creation, page analysis, and structured data makeup.

Off-Site SEO

Off site means “across the internet” or “not on your website” and provides multiple benefits for your business. Services can include advertising, brand coverage, content writing, infographic creation, video analysis, and analysis. All these services help to rank the website faster and grow your business.

Final Verdict

To grow your business, you must rank the right keywords. It is done by search engine optimization. Many companies provide the facilities of SEO, and Tampa is full of solid choices.

We hope you will consider our small team at Baycoast Media! We have passionate creatives both in Clearwater and Tampa, and enjoy website design & SEO. To get a free consultation, email us at [email protected]

By |February 27th, 2021|Categories: How To, Internet Marketing, SEO|0 Comments

Need Help with Digital Marketing in Tampa?

Revised August 17, 2021

Need Good Advice for Clever Internet Marketing in Tampa?

The art of internet marketing uses mobile devices, the internet, different social media, multiple search engines, and various other channels to reach and attract people. Clever digital marketing techniques lead to more traffic and higher conversion rates.

With the rise of popularity in social media usage, now more people are inclined to use digital marketing. Thus, different types of brands are launched, increasing traffic by using digital marketing services. These services are very useful, leading to an increase in getting more engagements and more people attracting towards the platform.

Digital marketing is great because, in today’s world, every single person gets online with their cell phones. By using clever digital marketing techniques, you can easily attract your ideal target audience. Your audience gets  better understanding of your brand.

Why Hire a Local Digital Marketing Company

The Digital Marketing Companies that we’ve researched in Tampa deliver excellent results & offer seasoned guidance. They can help you drive traffic to your website and increase your website’s footprint – enabling more visitors to discover your brand.

Need Help with Digital Marketing

Good Advice for Digital Marketing Leads to Growth

Community-Centric City

Tampa is highly community-centric city. It is about connections, and knowing your local business persons. I love Tampa for that reason – it remains face to face. The beautiful Bay area attracts a large tech-friendly workforce which empowers successful website design and internet marketing startups. The more people who understand digital marketing, also understand how to get you know the goals get to see your products and services.

Everything revolves around customers. They are the heart and soul of your business, so they must be treated as such.

Expected Results

Services are useless without results. A good internet marketing agency will ensure accurate results by using proper measuring tools like Google Analytics.  Google Analytics allows you to check your traffic sources and optimize content for conversion.

Digital marketing ensures proper end product and makes sure to engage the customers and generate conversions.

On-Time Services

Most marketing agencies provide a weekly or bi-weekly report. This provides an accurate snapshot of your goals and progress.

Enhances Analytics

Expert marketers use advanced analytics with tracking tools to measure all campaigns’ impact precisely. These campaigns must have proper setup and coding on your website to have an appropriate analytics.

Enthusiastic Specialists

Digital marketing specialists ensure proper alignment of strategies. They provide ample support to help you achieve your business goals.


Great digital marketers in Tampa provide transparency. Simple pricing and real-time performance builds trust. Transparency enhances confidence, especially when you have crystal clear objectives.

Digital marketing is the use of media platforms and to engage your ideal audience.

Baycoast Media provides most digital marketing services to ensure increased engagement and traffic at respective platforms.

Our specialties are:

Search Engine Optimization (SEO, the art of driving traffic to your website).

Website design

Social Media Management

Have any questions? Feel Free to email us at [email protected].

Also Read: 6 Unique Web Design Trends to look for – Tampa Web Designs

Top Marketing Trends to look out for in 2021

The Marketing Level-up

Top marketing trends to look out for in 2021

With unfettered access to billions of people across the world, the focus of internet marketing will be a brand’s ability to evolve their influence to a limitless audience base.

Since the pandemic, older ways of doing business are being phased back out, and the overall marketing landscape is shifting with tectonic proportions.

What matters most? Feeling connected.

Zoom announces record profits.

Facebook and other social media sees massive upticks in daily usage.

Understanding the trends being forecasted today is the difference between a year of thriving or another year of simply surviving.

As we head towards the second decade of the 21st century, internet marketing continues to be as important as ever.

The rise of cause marketing

People want to feel connected to the brands they support. They’re now looking for businesses to hold the same values as they do, and support the changes they want to see.

For many years, it was a guaranteed death sentence for a company to speak out about certain polarizing topics or events.

In 2021, it’s nearly a requirement to do so.

The ever-increasing purchasing power of younger generations like Millennials and Gen Z’ers are prompting companies to evolve their marketing strategies to become more focused on the triple bottom line and less on simply shareholder profit.

You will see an uptick in cause marketing trends as more issues with the “status quo” are revealed and adopted. Consumers, who themselves, are becoming smarter, more aware, and more connected, will begin to expect more from the brands they choose to support.

The reemergence of online marketing

The past several years have been dominated by digital marketing strategies that included email campaigns, targeted social media ads, PPC advertising, and brand ambassadorships. With this increase, offline marketing became a way of the past.

This trend will continue in 2021.

Consumers want 24/7 access and want a brand to flirt with them like a salesperson would do. They don’t want to pick up the phone and talk to you. They would like to chat about it in a messenger or chatbot.  digital marketing as they once have. The increasing savviness of target audiences are leading marketers back to the drawing board, as they attempt to subvert the changing marketing landscape, and make a splash in 2021.

Companies like Hubspot have begun employing new school, direct marketing techniques such as social media following and engaging with prospects and clients for their marketing strategies.

The focus of relevancy and personal touch have invokes trust in their consumers, allowing for them to foster relationships more intimately, while differentiating themselves from competition. This has provided them with some substantial results early-on.

Voice-activated searches – a new marketing frontier

2021 saw an massive billion dollar demand for AI Virtual Assistants such as the Google Home and Amazon’s Alexa. These devices are a part of an emerging industry called the “Internet of Things” or IoT, which includes all devices that are wirelessly connected to the internet through a cloud based system.

By 2025, it’s estimated that all devices will be connected via the cloud. A good percentage of these devices will have voice-activation capabilities, which is demonstrated by massive year-over-year growth.

Companies have to adjust their content to be more voice-search friendly by focusing on natural speech patterns, long-tail keywords, and an even bigger investment into mobile friendly platforms.

With the new frontier of search coming by way of voice, the design of a company’s digital marketing content, including the focus of their SEO, will have to evolve.

Staying ahead of the curve

One of the best ways to thrive in business and in life, is to stay ahead of the trends that evolve over time, which puts businesses and marketers in a special circumstance that only comes around once every 5-10 years.

As we look towards 2022, companies will differentiate themselves by leveraging their values, authenticity, and agility. And with the emerging frontiers of marketing leveling the playing field for smaller companies, the landscape will once again shift with tectonic proportion.

4 Brilliant Ways to Build Your Brand

The Longevity Theory

The word promotion was first used in the English language in the 14th century. It’s derived from the French word promocion which means to move forward, push onward, or advance in rank.

It wasn’t until 1925 that promotion was used in advertising and publicity. Since then, promotion has stood firmly as a low cost, highly effective marketing strategy still used today.

Four out of five people in the United States own some sort of promotional product: t-shirt, cup, glass, calendar, pen, etc. Of that 80 percent, 53 percent use a promotional product every day.

2019 is seeing the reemergence of strategic promotional marketing. Promotional products, when leveraged correctly, are a game changer for brands trying to gain visibility in highly competitive markets.

Increasing your brand awareness
In brand promotion, the longevity theory involves focusing on giving customers something they’ll use in the everyday execution of their business for months or even years on end.

This gives a brand the opportunity to increase public visibility, especially when used by highly influential clients with large followings, or those who interact with many external companies on a daily basis.

With the advent of social media, finding ambassadors who promote brands has become a popular strategy. Having a social media influencer with a large audience wear your brand on a t-shirt can quickly drive more customers to your company.

Spurring curiosity is key for unknown brands trying to penetrate a new market for the first time. Repeated contact and connection with an unknown brand prompts people to learn more about it while developing the beginning stages of brand loyalty.

Influencing new business
Understanding your ideal customer is foundational in creating an effective promotional campaign. Learning their industry and understanding their needs provides key information on the promotional products they’ll use everyday.

Creating demographic and psychographic customer profiles is a great way of understanding where your customers come from, how they live, and how they think. This gives a brand the ability to provide potential customers with promotional products that improve the quality of their lives.

When attempting to attract new business through a promotional campaign, you want to focus on fulfilling an ongoing need with a utility-first approach.

If you’re attempting to provide wearable promotional products, ensure that they’re stylish and match the client’s business environment.

This increases daily use and, in-turn, daily exposure.

Landing high-value clients
Providing people with value is a guaranteed way to increase interest in new brands and products.

By adding value to a potential customer through different promotional strategies, you’ll demonstrate that you truly care about their success. This develops trust and loyalty with your brand.

Gratitude also goes a long way in enticing people to align with your brand. Providing useful, personalized, and high-end promotional products to high-value clients, demonstrates a high level of gratitude.

Attract highly niched people by tailoring promotions to their needs. This can instantly place your brand at the forefront of their minds, ensuring that they consider the products or services you provide, the next time they’re ready to buy.

Ideal outcomes
Promotional products boost outreach and recognition in a cost-effective way and creates a long-term sources of new business.

Before you use tightly budgeted marketing dollars, understanding your ideal outcome is imperative to getting the most return on investment for promotional campaigns.

Choosing useful products that fill a need of your target customer, and tailoring your promotion to a specific audience, can create enormous avenues of visibility which expose your brand to an even bigger market.

By differentiating yourself with new takes on old school promotional marketing strategies, 2019 can become the year you initiate that targeted, thoughtful, and cost-effective promotional campaign to finally solidify and grow your brand.

Post Pandemic Small Business Survival: Grow your Business Online and Attract More Customers

2021 Small Business Survival: How to Grow your Business Online


Since Covid-19 and the pandemic, small businesses have been rocked with revenue loss. Every business owner wants to grow revenue, get more customers, and draw attention to their product or service, but the internet is more crowded than ever.  There are people who want you to think you need a large budget to succeed in attracting new business.  I’m here to tell you they are wrong.  They have their own reasons for wanting you to believe that.  There are several ways to make a big impact with little shifts.  Here are a few of the basics that helped us the most – along with tips and tricks.


By the end of this article, you will understand what platforms you should be on and how to set them up.  By following these steps, you will gain more customers and increase revenue.


Step 1: Register on Google For Business

Go to https://www.google.com/business/ and click on SETUP now.  You will need:

  1. Business Name
  2. Address
  3. Phone Number
  4. Website
  5. Photos (optional)

Important: Make sure to use a correct business address.  Google will mail you a verification code that you will need to activate in order to set this account up!

Why Google For Business is important:  It’s like Yellow Pages, except one that people actually look at, often.  When’s the last time you used Google Search or used your GPS?  Google is used as a verb. That’s why.

Maintaining a good Google profile allows you to:

  • Showcase what makes you special
  • Bring in new business
  • Bring in repeat customers with
  • Showcase helpful information like hours of operation
  • Engage online and build customer loyalty
  • Discover how people find your business
  • Collect and respond to reviews


Step 2: Join Yelp.

For most companies, this simply isn’t optional.  If you are not on Yelp, you are likely getting rated.  A couple bad reviews and your business is branded toxic.  It’s best to get ahead of this one.  Plus, Yelp is a great way to build brand recognition, community engagement, and gain free advertising.  Respond kindly to reviews.  Encourage all doing business with you to leave top marks.  This builds loyalty.  And loyalty nurtured spreads quickly in our viral world.

To join Yelp, visit https://www.yelp.com/signup.  For convenience, you may sign up with your company’s Google Account.  This is recommended because it allows you to have synchronicity, and you will be able to monitor both easily.


Step 3: Create a Facebook Page

I know businesses that have created multiple Facebook pages by accident.  This step is a bit trickier.

Log in to your PERSONAL Facebook account at https://www.facebook.com/login/

Find the drop-down menu (usually all the way to the right)


Follow prompts and create your account.

Put a nice photo of your business logo as your profile pic.  (300 x 300 is ideal)

Use an attractive and visually appealing image for the cover photo.

Branded pages look better.

Important:  Do NOT accidentally create a Facebook Group when you see it prompted.  It can serve to confuse your audience.  You should create a Facebook Group ONLY if you intend to build a community and have a large amount of time to dedicate to it.


Step 4. Setup Branded Company Page on LinkedIn

  1. Go to https://www.linkedin.com/
  2. Log into your PERSONAL account
  3. Click on setup company page or click https://www.linkedin.com/company/setup/new/
  4. Follow prompts
  5. Use your business logo for your LinkedIn profile picture!
  6. Use a captivating banner image.

LinkedIn is where the entire business world has gone to network.  It is a spectacular wealth of information, networking, and brand building.  Done correctly, LinkedIn marketing can be a tremendous asset to your business.  More and more people are using LinkedIn to scrutinize the people they want to do business with.  Make sure to put your best foot forward, and remember never to word vomit.  When you first connect with someone, make sure to ask them about them.  Don’t make it all about you.  Build a relationship first, then approach at an appropriate opportunity.


Done correctly, these 4 platforms drive traffic to your business, brand, blog, or service.  According to statista.com, the number of Americans estimated to be on social media is 2.34 BILLION.  That’s where the customers are.  Build your ideal candidate profile and find your audience.  While setting up an internet presence is important, the real fortune is in the follow-up.  Manage your virtual presence well.


Hope this helps!  Do you have a question?  Best practice?  Feel free to say hello at [email protected]