A blog is a great way to boost your SEO and visibility with your customer. It is usually created by an individual with regular entries. Entries should be keyword optimized and specific to attract your ideal readers.
In order to boost your search engine ranking, you have to pay particular attention to:
Posts : Posts should be posted regularly for greatest reach and effectiveness.
Categories : When many posts are gathered, categories allow readers to easily navigate and find relevant content. It increases your viewership and engagement.
Tags : Tags are wonderful for sorting your content. A good tag strategy can draw attention to your end goal.
Menus : Header (top of page) and footer (bottom of page) should feature call-to-actions & important content.