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About JONATHAN MORRIS

My passion is Modern Web Design & SEO. What's yours? Feel free to connect with me on LinkedIn or if you need to email me about a project, you can send to [email protected]

The Importance of Professional Web Design

Revised Aug 17, 2021.

With the advancement in new technology, people prefer to work and engage with brands online. A strong online presence is essential to build reputation in the market industry.

In the same way, websites are a powerful way to engage the audience and create more customers locally as well as internationally.

People are inclined to engage with creative websites that facilitate users and solve problems. That’s why a good professional web design service will provide a customized solution to the client’s requirements.

Why Is It Important to Design A Website Professionally?

Is it actually important to design a website professionally? We think so! When a visitor comes to any website, the first thing he observes is the website’s flow.

A website that is professionally-designed acts as a paramount asset and ensures an excellent first impression for all its visitors.

Professional web designing services are essential for enhancing the website’s first impression and making it eye-catching.

Web Design Services Should Include

  1. Designs provides a professional look
  2. SEO-friendly content
  3. Website built on WordPress, Webflow, or Wix.
  4. Effective Plug-ins
  5. Lightweight Themes

These services play a significant role in making a professional website; thus, you can follow these steps to create a high-quality website.

Websites must provide a professional look and user-experience.

Design plays a significant role in the appearance of a website. The design must be symmetrical, have proper alignment, and use a good heat-map with SEO-friendly content

Want to rank your website on the first page of Google?

SEO friendly content and the website have to be designed in a way to ensure optimization of your targeted keywords. If the content is not optimized, then it is useless for SEO purposes. You must create good quality and keyword optimizaed content. It will help in the ranking process as well as search engine placement.

Websites on WordPress

WordPress is the #1 used platform for website creation. It is user-friendly and offers a high-quality web platform. It is preferred by most web designers, and can create websites that are innovative and engaging.

Effective Plug-in installation

Plug-ins dramatically alter the performance and speed of your website. The most used plug-in is Yoast SEO, and it helps in SEO optimization. Our favorite feature? It indicates the readability of the your blog content.

Lightweight Themes

A good lightweight theme is critical for a fast website. We frequently use the Avada Theme but you will want to manipulate the settings to remove excess and redundant coding.

Solid Images

Image compression is required for enhancing the appearance of the website while still making it eye-catching. Images play a significant role in managing the color combinations of the website. Using good compression will speed up time to “first paint” on each of your website’s pages.

Final Thought

A website should be professionally-designed to deliver an excellent impression to the visitor. If a website is poorly designed, then it is of no use. Check the services mentioned above to ensure a professional feel for your brand.

Our User-friendly websites provide amazing user experience, and professional websites are capable of holding their visitors and hence improve conversions and ROI.

Have a project to discuss? Feel free to reach us at 727-280-5370.

Baycoast Media team is full of passionate creatives who love web design and SEO. Feel free to visit any of our office locations in Tampa & Clearwater, or simply email us at [email protected] to discuss your next project.

Also Read: 6 Unique Web Design Trends to look for – Tampa Web Designs

Need Help with Digital Marketing in Tampa?

Revised August 17, 2021

Need Good Advice for Clever Internet Marketing in Tampa?

The art of internet marketing uses mobile devices, the internet, different social media, multiple search engines, and various other channels to reach and attract people. Clever digital marketing techniques lead to more traffic and higher conversion rates.

With the rise of popularity in social media usage, now more people are inclined to use digital marketing. Thus, different types of brands are launched, increasing traffic by using digital marketing services. These services are very useful, leading to an increase in getting more engagements and more people attracting towards the platform.

Digital marketing is great because, in today’s world, every single person gets online with their cell phones. By using clever digital marketing techniques, you can easily attract your ideal target audience. Your audience gets  better understanding of your brand.

Why Hire a Local Digital Marketing Company

The Digital Marketing Companies that we’ve researched in Tampa deliver excellent results & offer seasoned guidance. They can help you drive traffic to your website and increase your website’s footprint – enabling more visitors to discover your brand.

Need Help with Digital Marketing

Good Advice for Digital Marketing Leads to Growth

Community-Centric City

Tampa is highly community-centric city. It is about connections, and knowing your local business persons. I love Tampa for that reason – it remains face to face. The beautiful Bay area attracts a large tech-friendly workforce which empowers successful website design and internet marketing startups. The more people who understand digital marketing, also understand how to get you know the goals get to see your products and services.

Everything revolves around customers. They are the heart and soul of your business, so they must be treated as such.

Expected Results

Services are useless without results. A good internet marketing agency will ensure accurate results by using proper measuring tools like Google Analytics.  Google Analytics allows you to check your traffic sources and optimize content for conversion.

Digital marketing ensures proper end product and makes sure to engage the customers and generate conversions.

On-Time Services

Most marketing agencies provide a weekly or bi-weekly report. This provides an accurate snapshot of your goals and progress.

Enhances Analytics

Expert marketers use advanced analytics with tracking tools to measure all campaigns’ impact precisely. These campaigns must have proper setup and coding on your website to have an appropriate analytics.

Enthusiastic Specialists

Digital marketing specialists ensure proper alignment of strategies. They provide ample support to help you achieve your business goals.

Transparency

Great digital marketers in Tampa provide transparency. Simple pricing and real-time performance builds trust. Transparency enhances confidence, especially when you have crystal clear objectives.

Digital marketing is the use of media platforms and to engage your ideal audience.

Baycoast Media provides most digital marketing services to ensure increased engagement and traffic at respective platforms.

Our specialties are:

Search Engine Optimization (SEO, the art of driving traffic to your website).

Website design

Social Media Management

Have any questions? Feel Free to email us at [email protected]

Also Read: 6 Unique Web Design Trends to look for – Tampa Web Designs

Tampa Web Design | How to get perfect web design

How to get Perfect Website Design in Tampa

An excellent user experience with your website will give your brand much recognition. The identity and culture a brand can generate online is amazing. We live in a digital world, and every business or company should ensure an online presence 24/7.

For a beginner to design a website can be overwhelming because there many requirements that play a vital role in perfect website design.

At the end of this article, you should know the basic strategies that will help you design your website perfectly.

A few tips for you:

  1. Have a balanced design
  2. Use different colors or a stunning color palette. (2 or 3)
  3. Use grids and sections to compartmentalize
  4. Create graphics that work well together.
  5. Pick a complimentary font & typography
  6. Connect all the elements.
  7. Create a balanced design

The basic step to make a perfect design is to analyze your goals and objectives. What’s the one action you want the user to take when they land on your website? That’s your Call-To-Action or (CTA). The CTA should live on every page.

Tampa Web Design

Tampa Web Design

  1. Use complimentary colors or themes

If you want to have more traffic on your website, then you must make it eye-catching. Use complimentary colors and themes to perfectly design the layout and posts for your website and make it attractive.

The content, theme, and colors should all have cohesion. They structure of your website reflects your brand. Once a visitor engages with your site, he or she should convert into your customer.

  1. Use grids to compartmentalize the design

Before you start to design your website, you need to structure your initial grid. A grid is helpful because inside of it lives different sections. You get to manage screen size, font, color, typography, CTA and so much more. Use your grid to make your website eye-catching.

  1. Create graphics that work well together

Graphics also play a great role in making a perfect website. You should customize the images and compress the file sizes to maximize your speed, performance and design potential. This allows for excellent illustrations on your website. As they say.. a picture is worth a thousand words. and design of graphics.

  1. Complimentary Font & Typography 

Different fonts and typography play a big role in making a first impression. We recommend you use Google Fonts for readability with a backup in Arial.  A backup allows one to default if the other typeface can’t be loaded by your user’s operating system. You must select a font that is easy to read and comprehend.

  1. Connect All Components

A good website consists of many different components, and each of these components must be connected in a good way. Your goal with perfect website design is consistency and unity among all the different components. If the components are not connected well, then the reader won’t engage. Triple check that all the components work together in harmony.

The Perfect Website Design

Using the tips above you should be able to design a perfect and eye-catchy website! If you need any further guidance, don’t hesitate to ask. Thank you for checking out our Baycoast Media Blog. Feel free to drop us an email at [email protected]

Also Read: Top Marketing Trends to look out for in 2019

Top Marketing Trends to look out for in 2021

The Marketing Level-up

Top marketing trends to look out for in 2021

With unfettered access to billions of people across the world, the focus of internet marketing will be a brand’s ability to evolve their influence to a limitless audience base.

Since the pandemic, older ways of doing business are being phased back out, and the overall marketing landscape is shifting with tectonic proportions.

What matters most? Feeling connected.

Zoom announces record profits.

Facebook and other social media sees massive upticks in daily usage.

Understanding the trends being forecasted today is the difference between a year of thriving or another year of simply surviving.

As we head towards the second decade of the 21st century, internet marketing continues to be as important as ever.

The rise of cause marketing

People want to feel connected to the brands they support. They’re now looking for businesses to hold the same values as they do, and support the changes they want to see.

For many years, it was a guaranteed death sentence for a company to speak out about certain polarizing topics or events.

In 2021, it’s nearly a requirement to do so.

The ever-increasing purchasing power of younger generations like Millennials and Gen Z’ers are prompting companies to evolve their marketing strategies to become more focused on the triple bottom line and less on simply shareholder profit.

You will see an uptick in cause marketing trends as more issues with the “status quo” are revealed and adopted. Consumers, who themselves, are becoming smarter, more aware, and more connected, will begin to expect more from the brands they choose to support.

The reemergence of online marketing

The past several years have been dominated by digital marketing strategies that included email campaigns, targeted social media ads, PPC advertising, and brand ambassadorships. With this increase, offline marketing became a way of the past.

This trend will continue in 2021.

Consumers want 24/7 access and want a brand to flirt with them like a salesperson would do. They don’t want to pick up the phone and talk to you. They would like to chat about it in a messenger or chatbot.  digital marketing as they once have. The increasing savviness of target audiences are leading marketers back to the drawing board, as they attempt to subvert the changing marketing landscape, and make a splash in 2021.

Companies like Hubspot have begun employing new school, direct marketing techniques such as social media following and engaging with prospects and clients for their marketing strategies.

The focus of relevancy and personal touch have invokes trust in their consumers, allowing for them to foster relationships more intimately, while differentiating themselves from competition. This has provided them with some substantial results early-on.

Voice-activated searches – a new marketing frontier

2021 saw an massive billion dollar demand for AI Virtual Assistants such as the Google Home and Amazon’s Alexa. These devices are a part of an emerging industry called the “Internet of Things” or IoT, which includes all devices that are wirelessly connected to the internet through a cloud based system.

By 2025, it’s estimated that all devices will be connected via the cloud. A good percentage of these devices will have voice-activation capabilities, which is demonstrated by massive year-over-year growth.

Companies have to adjust their content to be more voice-search friendly by focusing on natural speech patterns, long-tail keywords, and an even bigger investment into mobile friendly platforms.

With the new frontier of search coming by way of voice, the design of a company’s digital marketing content, including the focus of their SEO, will have to evolve.

Staying ahead of the curve

One of the best ways to thrive in business and in life, is to stay ahead of the trends that evolve over time, which puts businesses and marketers in a special circumstance that only comes around once every 5-10 years.

As we look towards 2022, companies will differentiate themselves by leveraging their values, authenticity, and agility. And with the emerging frontiers of marketing leveling the playing field for smaller companies, the landscape will once again shift with tectonic proportion.

Post Pandemic Small Business Survival: Grow your Business Online and Attract More Customers

2021 Small Business Survival: How to Grow your Business Online

 

Since Covid-19 and the pandemic, small businesses have been rocked with revenue loss. Every business owner wants to grow revenue, get more customers, and draw attention to their product or service, but the internet is more crowded than ever.  There are people who want you to think you need a large budget to succeed in attracting new business.  I’m here to tell you they are wrong.  They have their own reasons for wanting you to believe that.  There are several ways to make a big impact with little shifts.  Here are a few of the basics that helped us the most – along with tips and tricks.

 

By the end of this article, you will understand what platforms you should be on and how to set them up.  By following these steps, you will gain more customers and increase revenue.

 

Step 1: Register on Google For Business

Go to https://www.google.com/business/ and click on SETUP now.  You will need:

  1. Business Name
  2. Address
  3. Phone Number
  4. Website
  5. Photos (optional)

Important: Make sure to use a correct business address.  Google will mail you a verification code that you will need to activate in order to set this account up!

Why Google For Business is important:  It’s like Yellow Pages, except one that people actually look at, often.  When’s the last time you used Google Search or used your GPS?  Google is used as a verb. That’s why.

Maintaining a good Google profile allows you to:

  • Showcase what makes you special
  • Bring in new business
  • Bring in repeat customers with
  • Showcase helpful information like hours of operation
  • Engage online and build customer loyalty
  • Discover how people find your business
  • Collect and respond to reviews

 

Step 2: Join Yelp.

For most companies, this simply isn’t optional.  If you are not on Yelp, you are likely getting rated.  A couple bad reviews and your business is branded toxic.  It’s best to get ahead of this one.  Plus, Yelp is a great way to build brand recognition, community engagement, and gain free advertising.  Respond kindly to reviews.  Encourage all doing business with you to leave top marks.  This builds loyalty.  And loyalty nurtured spreads quickly in our viral world.

To join Yelp, visit https://www.yelp.com/signup.  For convenience, you may sign up with your company’s Google Account.  This is recommended because it allows you to have synchronicity, and you will be able to monitor both easily.

 

Step 3: Create a Facebook Page

I know businesses that have created multiple Facebook pages by accident.  This step is a bit trickier.

Log in to your PERSONAL Facebook account at https://www.facebook.com/login/

Find the drop-down menu (usually all the way to the right)

Click on CREATE PAGE

Follow prompts and create your account.

Put a nice photo of your business logo as your profile pic.  (300 x 300 is ideal)

Use an attractive and visually appealing image for the cover photo.

Branded pages look better.

Important:  Do NOT accidentally create a Facebook Group when you see it prompted.  It can serve to confuse your audience.  You should create a Facebook Group ONLY if you intend to build a community and have a large amount of time to dedicate to it.

 

Step 4. Setup Branded Company Page on LinkedIn

  1. Go to https://www.linkedin.com/
  2. Log into your PERSONAL account
  3. Click on setup company page or click https://www.linkedin.com/company/setup/new/
  4. Follow prompts
  5. Use your business logo for your LinkedIn profile picture!
  6. Use a captivating banner image.

LinkedIn is where the entire business world has gone to network.  It is a spectacular wealth of information, networking, and brand building.  Done correctly, LinkedIn marketing can be a tremendous asset to your business.  More and more people are using LinkedIn to scrutinize the people they want to do business with.  Make sure to put your best foot forward, and remember never to word vomit.  When you first connect with someone, make sure to ask them about them.  Don’t make it all about you.  Build a relationship first, then approach at an appropriate opportunity.

 

Done correctly, these 4 platforms drive traffic to your business, brand, blog, or service.  According to statista.com, the number of Americans estimated to be on social media is 2.34 BILLION.  That’s where the customers are.  Build your ideal candidate profile and find your audience.  While setting up an internet presence is important, the real fortune is in the follow-up.  Manage your virtual presence well.

 

Hope this helps!  Do you have a question?  Best practice?  Feel free to say hello at [email protected]

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