Great website design is fast, mobile-responsive, and visually appealing. It is how your website (the digital representation of you) is displayed to your prospective customer. Great website design focuses on user experience. What is the first thing you want your user to do after clicking on your website? This is called a call-to-action (CTA).
Your user experience and call-to-action (CTA) are the most important elements on your website. What happens to you when you have too many options? You deliberate. You think about which one is the best. You weigh them out. You consider. You research. You stay in paralysis by analysis.
This is what we see in most websites. Do you want your user to fill out the contact form, visit your store, call, email you, or visit your Google listing? All of these are actions. Too many actions. You must clearly define your ideal user experience. Like this.